So_SoCLI

Brand ​

So_ is the SoCLI mark. The rounded square is the terminal. So, in Geist Mono Bold, is the name. The capsule on that same baseline is the cursor.

Black rounded square with So and a white cursor

The square we ship is black, with So and the cursor in #e7e9ea, on a white ground. Twelve pixels of that ground stay empty around the square.

Color ​

The square is black or white. The ground behind it is white, black, or clear. The cursor matches So, or it takes the product blue: #1d9bf0 on a black square and #1a8cd8 on a white one.

Black square#000000
White square#ffffff
Name on black#e7e9ea
Name on white#0f1419
Blue on black#1d9bf0
Blue on white#1a8cd8

Permutations ​

Put the black square on a light ground and the white square on a dark ground. A square the same color as its ground is included, and it will not read at a glance. The checkerboard stands in for a clear ground. It is not part of the mark.

Black square, cursor matches So, white ground
Black square, cursor matches So, black ground
Black square, cursor matches So, clear ground
Black square, blue cursor, white ground
Black square, blue cursor, black ground
Black square, blue cursor, clear ground
White square, cursor matches So, white ground
White square, cursor matches So, black ground
White square, cursor matches So, clear ground
White square, blue cursor, white ground
White square, blue cursor, black ground
White square, blue cursor, clear ground

Sizes ​

The same black square at 16, 32, and 64 pixels, with 12 pixels of white around each one. At 16 the o and the cursor still separate.

So_ at 16 pixelsSo_ at 32 pixelsSo_ at 64 pixels
16, 32, and 64, on white.

Type ​

This page is set in Geist. The letters inside the mark stay Geist Mono Bold. Geist is the text face. Geist Mono is the terminal face, which is why So is mono even when the sentence around it is not.